Bumper Ads

Explaining why YouTube Bumper Ads are important for your business

6-seconds could improve your business marketing video or explainer video immensely, just with shorter advertising. Here’s why it’s important and effective: Last year, Google introduced a new advertisement viewing format called Bumper Ads. This means a 6-second ad will play before a YouTube video begins, [...]

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STAND OUT FROM THE CROWD – HOW TO DOUBLE YOUR REVENUE WITH A MULTILINGUAL MARKETING PLAN

Fed up with working 80 hours a week in your business and just getting by? Do you want to stand out from the crowd and double your revenues in 6 months? Did you know that only 20% of the world’s population can speak English – that’s [...]

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Facebook vs. Youtube

Facebook vs. Youtube

Deciding where to place your video and invest your dollars is difficult, especially when the competition is so tight. Facebook has over 1.7 billion active users while YouTube estimates it has approximately 1 billion unique monthly visitors. As an account isn’t required to view content [...]

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being-late-to-the-party

Being late to the party: getting on the video bandwagon

When online video first hit the market, there was a small storm surrounding it. Businesses were excited. This was a new way to reach consumers; a more effective way to reach the elusive online market. Then autoplay was introduced. Perfect – now any online video [...]

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Embracing the dark side

Embracing the dark (social) side

Dark social refers to a type of sharing that can’t be tracked. It’s easy to see how many people shared a link you posted on Facebook to their own Facebook timeline. It’s impossible to see how many copied and pasted your link or video into [...]

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EFFECTIVE

Effective storytelling in marketing

Storytelling is one of my favourite techniques in an online video. Don’t get me wrong; I know how effective an explainer video or a demo video or an event video can be, but there’s something about a story that drags me in and has me [...]

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Music vs Voiceover – What’s more effective?

When choosing between the two, when you don’t want to use both, there are a number of things that have to be taken into account. The first is what are you trying to sell to your audience? Every branded video is trying to impress something [...]

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growing with video

Growing with video

If you already have 100% of your target market and that market has no chance of growing any bigger, you can stop reading now. For everybody else, whether you’re a start up or an existing company with an established customer base, there’s always room for [...]

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Planning your online video strategy

Planning your online video strategy

Online video marketing is a sure way to boost your sales and convert leads to customers. Before you get started, it’s crucial you make a plan. Here are some tips on what to include: Timeline Start off by planning the planning process. Brainstorm everything that [...]

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WANTED-

Live video and marketing

Facebook live videos are the biggest update to happen to Facebook since they introduced hashtags. That leaves a lot of businesses asking themselves, “should I or shouldn’t I?” The pros of live video: Cost: Depending what kind of stream you’re going to do, you can [...]

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WANTED-

Wanted: Inspiration

  Finding new ways to connect with your audience is a tricky business. In the words of Calvin of Bill Watterson’s Calvin and Hobbes, “you can’t just turn creativity on like a faucet.” Even when you’re working with a team, there will be times that [...]

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Copy of Planning your online video strategy

Videos and Events

Have you noticed how many videos are being made at events lately? But what exactly are they being used for? Surely nobody is sitting down to watch hours of a conference they couldn’t attend. Well, you’re right. Maybe somewhere, someone is watching hour upon hour of [...]

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