Study Reveals the Impact of Video on Student Learning Outcomes

Instructional videos have become a cornerstone of modern teaching, and recent research shows why. A meta-analysis (a study that combines data from multiple sources) found that using video clips during class significantly boosts learning outcomes, with a strong effect size of 0.688. In simple terms, this means students understand and retain information better when videos are thoughtfully integrated into lessons.

In this blog, we’ll explore why video content is so effective in education, how leading platforms are leveraging video, and actionable strategies for incorporating video into your institution’s teaching and engagement plans.

Why Instructional Videos Work: Key Findings from Recent Research

The meta-analysis examined 50 studies to understand how videos impact student learning across various educational levels. Here’s what the research uncovered:

• In-Class Videos Have the Greatest Impact: Short video clips used during lessons significantly enhance student comprehension. They create a memorable learning experience, resulting in a strong positive effect (0.688) compared to other video formats.
• Boosts Motivation and Practical Skills: Instructional videos are not just effective for theory; they also help develop practical skills and increase student motivation. This makes videos particularly useful in courses that require hands-on learning or aim to keep students highly engaged.
• Effective Across All Age Groups: While younger students and adult learners benefit the most, university students also see improved learning outcomes, making video content a versatile tool for all educational levels.

These findings support the idea that videos, when used effectively, create an interactive and engaging learning environment for students of all ages.

For Educational Services Australia (ESA), we produced an instructional video using a relatable sibling scenario to simplify double-digit multiplication. By incorporating visual models and multiple problem-solving strategies, the video made complex maths concepts easy to understand, catering to different learning styles and boosting student confidence.

Watch the video below to see our approach in action.

How Leading Platforms Are Using Video for Education

Educational institutions are not the only ones recognising the value of video. Major platforms like YouTube and Spotify are expanding their educational offerings, showcasing the growing trend of video-based learning. Here’s how they’re leading the way:

• YouTube’s “Player for Education”: YouTube has introduced a special player for educational content that removes ads and distractions, making it easier for teachers to incorporate videos into the classroom. Universities can follow this model by embedding curated video content into their course systems to maintain student focus.
• Spotify’s Video-Based Learning Courses: Traditionally known for audio, Spotify is now exploring video-based learning. This shift demonstrates how video can be adapted to engage different types of learners. Universities can take a similar approach by creating video content tailored for mobile access, appealing to a generation accustomed to on-the-go learning.

These examples highlight the potential of video to broaden access to education and keep learners engaged, a strategy that institutions can adopt to enhance student outcomes.

How Video Can Boost Enrollment: Turning Interest into Applications

In addition to enhancing learning, video content can play a critical role in student recruitment. Prospective students increasingly rely on digital media to research their options, and videos can be pivotal in their decision-making process. According to a survey by Unibuddy, 69% of prospective students said that videos showcasing campus life and program information were key factors in their choice of university. Here, why video can help drive enrollment:

• Provides an Authentic Campus Experience: Video tours and student testimonials offer a real glimpse into university life, helping prospective students visualise themselves on campus. This authentic connection can be a decisive factor in their choice to apply.
• Simplifies Complex Information: Prospective students often struggle to understand the differences between similar programs. Short, engaging explainer videos can break down complex information, highlighting the unique features and benefits of your institution’s offerings.
• Reaches Students on Their Preferred Platforms: With Gen Z spending an average of 3.4 hours daily watching online videos, creating mobile-friendly content on platforms like Instagram, TikTok, and YouTube helps universities effectively engage this tech-savvy audience.

For Western Sydney University, we produced an animated video aimed at high school students, showcasing the vibrant campus life, educational activities, and skill-building workshops. The video also highlights pathways available after high school, exploring various programs and career options to help students envision their future and build confidence in their next steps.

For Monash University, we created an informative video highlighting the range of language placement options, guiding students on how to enrol and access resources. The video provides clear steps on where to find additional information and how to seek support, making the process simple and accessible for prospective language students.

How Marketing Teams Can Leverage Video Effectively

For marketing and communications professionals at universities, here’s how to get started using video:

• Curate Impactful Videos for Classroom Use: Collaborate with professors to create and select engaging video clips that align with course content.
• Create Prospective Student Insights Videos: Showcase your campus and programs through a series of video tours.
• Highlight Faculty Expertise with Thought Leadership Videos: Feature faculty members discussing their research and insights to position your institution as a leader in key academic fields.
• Broadcast Live Events: Stream important campus events in real-time, giving prospective students a glimpse of the vibrant community and learning opportunities available.
• Share Alumni Success Stories: Highlight the achievements of alumni to showcase the long-term value of an education from your institution.
• Collaborate with an Experienced Video Partner: Work with a video partner skilled in public sector and educational communications to ensure professional, high-quality content tailored to faculty and student needs.

Ready to Take the Next Step?

If you’re ready to make video a key part of your educational strategy, request a free quote and book in some time with our video strategists today. Whether you’re looking to enhance classroom engagement or boost student recruitment, our tailored solutions can help you achieve your goals.

Not sure where to begin? Download our Punchy Starter Pack, featuring helpful templates, scripting guides, and examples to kickstart your video journey.