How Video Advertising Is Taking the World by Storm

For many of us, we can remember a time when we had to choose between making a call and searching online. However, for newer generations, a world without instant access to digital content is unimaginable. The rapid evolution of technology and digital consumption has transformed the way businesses market themselves, making video advertising an indispensable tool for growth and engagement.

Traditionally, radio, television, and newspapers were the primary media outlets used to gain company exposure. These channels remain significant today, but with smartphones, tablets, and other digital devices constantly within reach, companies need to shift their focus towards video advertising to reach larger demographics faster than ever before. Whether through social media platforms, search engine marketing, or programmatic advertising, video has emerged as the most effective way to communicate a brand’s message.

Why Video Advertising is Revolutionising Marketing

According to The Australian, ‘Mobile advertising is the other growth powerhouse of the industry, increasing to $620m’. This statistic demonstrates the immense impact mobile advertising is having on today’s market.

Moreover, PWC reported that ‘Video advertising was the best performer in the $4.387 billion online advertising market, which grew 22 per cent in the year to June’ . This data highlights how video advertising is rapidly gaining traction and outperforming other digital marketing methods. Consumers are more likely to engage with video content than with static ads, making it an essential component of any modern marketing strategy.

With this increasing dominance, businesses that understand and harness the power of video advertising will see significant growth in brand visibility, engagement, and conversion rates. The rise of artificial intelligence (AI) in digital marketing, interactive video technology, and personalised video ads further amplifies the effectiveness of video advertising, allowing businesses to reach customers with unparalleled precision.

The Rise of Social Video Sharing

It used to be a challenge to share videos and photos with friends and family. People had to gather around a single screen to view grainy home videos or sift through physical photo albums. Now, with just a click of a button, people can instantly share high-quality videos with anyone, anywhere in the world.

This ease of access has led to an explosive rise in social video sharing. The close relationship between individuals and their mobile devices has doubled the speed of social video sharing in just 12 months. Industry experts predict that ‘in 2014 it is more vital than ever to launch hard and fast in this critical launch phase in 2015 or risk losing out on potential online buzz’ (Jarboe, G 2014). This insight is still relevant today, as businesses that fail to leverage video advertising fall behind their competitors.

Key Reasons Video Advertising is Growing Rapidly

• More Engaging – Videos capture attention more effectively than text or static images.
• Easier to Share – Social media platforms prioritise video content, leading to higher engagement rates.
• Higher Retention – People remember 95% of a message when they watch it in a video, compared to only 10% when reading text.
• Stronger Brand Trust – Video ads provide a personal touch, building trust between brands and consumers.
• Higher Purchase Intent – 64% of consumers say watching a branded video on social media has influenced their purchase decision.

Leveraging Video Advertising for Business Success

To stay ahead of your competition, your business must fully embrace the power of video advertising. Here’s how you can make the most of it:

1. Create High-Quality and Relevant Content

Your audience is bombarded with content every day—make sure your video advertising stands out by being engaging, valuable, and visually compelling.

• Keep it Short and Impactful – The ideal video ad length is between 15-60 seconds.
• Showcase a Clear Message – Avoid overloading viewers with information; focus on a single clear call to action.
• Use High Production Quality – Invest in good lighting, sound, and professional editing.
• Make it Authentic – Consumers engage more with videos that feel personal and relatable rather than overly scripted commercials.

2. Use Social Media and Paid Ads to Maximise Reach

Platforms like YouTube, Facebook, Instagram, TikTok, and LinkedIn have become video-first social networks, meaning video content naturally performs better in their algorithms.

• YouTube Ads – Reach billions of users through pre-roll and mid-roll ads.
• Facebook & Instagram Stories – Take advantage of short, mobile-optimised videos.
• TikTok Ads – Tap into the younger demographic with creative, engaging short-form videos.
• LinkedIn Video Ads – Great for targeting professionals and B2B marketing.
• Google Display Video Ads – Perfect for embedding video advertisements across a vast range of websites and apps.

3. Focus on Mobile-First Video Advertising

With over 75% of all video views coming from mobile devices, ensuring that your videos are optimised for mobile consumption is crucial.

• Use Vertical Video – Platforms like TikTok, Instagram Reels, and Snapchat prioritise vertical content.
• Add Captions – Many viewers watch videos without sound, so subtitles are essential.
• Engage Quickly – You only have 3-5 seconds to hook your audience before they scroll away.
• Utilise Interactive Features – Polls, shoppable links, and click-to-buy buttons increase engagement and conversions.

The Future of Video Advertising

The power of video advertising will continue to expand as technology evolves. With trends such as live-streaming, interactive videos, and AI-driven video ads, businesses must stay ahead of the curve.

Key Video Advertising Trends to Watch:

• Live Video Ads – Brands using live videos for product launches and Q&A sessions.
• Shoppable Video Ads – Viewers can click on products within a video and purchase instantly.
• AI-Personalised Video Ads – AI-driven algorithms tailoring video ads to individual viewer preferences.
• Virtual & Augmented Reality Video Ads – Engaging consumers through immersive experiences.
• User-Generated Content Ads – Brands leveraging real consumer content for advertising.

Final Thoughts: The Time to Act is Now

The shift towards video advertising is not a passing trend—it’s the future of digital marketing. Businesses that fail to adopt video advertising risk falling behind their competition, missing out on potential customers and brand awareness.