For all marketers and communication specialists, we all strive to create campaigns that not only grab attention but also resonate with our audience. However, a recent study by the LinkedIn B2B Institute and Media Science shows a startling reality: 81% of B2B video ads fail to capture adequate attention or drive meaningful recall. If you’ve … Read More
The financial industry, often characterised by its complexity, technical jargon, and data-heavy communication, faces unique challenges in engaging audiences. Customers, employees, and potential recruits often find the sector’s information overwhelming, creating barriers to understanding, trust, and connection. However, video content is quickly becoming the norm, offering a versatile and impactful solution to these challenges. By … Read More
When the City of Whittlesea handed us their Community Local Law 2024 document—a hefty 55-page factsheet—they knew it needed a fresh approach to reach the community. Our solution? Distill it into a clear, concise, and engaging 2-minute video. In true Punchy fashion, we’d rather show you than tell you. Studies reveal that 95% of a … Read More
Instructional videos have become a cornerstone of modern teaching, and recent research shows why. A meta-analysis (a study that combines data from multiple sources) found that using video clips during class significantly boosts learning outcomes, with a strong effect size of 0.688. In simple terms, this means students understand and retain information better when videos … Read More
As AI-generated content and advanced video editing tools become more prevalent, it’s becoming harder for viewers to tell the difference between authentic and manipulated media. YouTube, a platform built on user-generated content, is taking action to address growing concerns over content authenticity. To tackle this issue, YouTube has introduced a new label that helps viewers … Read More