As AI-generated content and advanced video editing tools become more prevalent, it’s becoming harder for viewers to tell the difference between authentic and manipulated media. YouTube, a platform built on user-generated content, is taking action to address growing concerns over content authenticity. To tackle this issue, YouTube has introduced a new label that helps viewers … Read More
Short-form social video content is rapidly becoming the most influential and trusted format for B2B buyers, with nearly two-thirds of decision-makers saying it plays a key role in their purchasing process. A recent survey conducted by LinkedIn reveals that 63% of buyers find social video content, especially from industry experts, helpful in informing their buying … Read More
Video content has become a crucial tool for effective communication, and its importance in marketing continues to grow. In fact, 91% of businesses now use video as part of their marketing strategy, while 86% of consumers say they want to see more video content from organisations they engage with (Wyzowl). With such overwhelming demand, it’s … Read More
Did you know that according to HubSpot 54% of consumers want to see more video content? Even more telling, users spend 88% more time on websites with video. However, in today’s saturated market, simply creating video content isn’t enough. With so many businesses using video, the challenge is to make yours stand out. So, how … Read More
If you’re reading this, chances are you’re considering whether or not to make an explainer video for your company’s marketing campaign. Considering you’re also on Punchy Digital Media, you are in a great place to look into it further. Through the explainer video process, we will guide you at every stage! But you may be … Read More