What truly drives your audience to take action? The key is understanding what enables them to act, what motivates them, and the opportunities they need to engage. With message fatigue and limited attention making it harder for content to land, behavioural science offer a way to cut through the noise. They help create sharper, more … Read More
Explainer videos are one of the most powerful tools for brands to engage audiences, simplify complex concepts, and drive action. In fact, 83% of people today prefer consuming instructional or informational content through videos (TechSmith). Whether you’re launching a product, educating customers, or building brand awareness, a well-structured script serves as the foundation of a … Read More
With the start of the 2025 academic year, institutions continue to face familiar yet complex challenges in communicating effectively with a new generation of students. From standing out in a crowded education market to ensuring seamless onboarding and sustained engagement, the pressure is on to connect in meaningful ways. As digital transformation accelerates, video has … Read More
In December last year, Punchy’s Founder and Managing Director, Anthony Lam, sat down with Project Manager Kristy Micallef for a webinar to reflect on the lessons learned from producing public sector videos. If you missed it, you can still watch the on-demand recording here for a deeper dive into the discussion. At Punchy Digital Media, … Read More
At Punchy Digital Media, we’re committed to creating projects that empower communities, with a focus on promoting health and well-being. That’s why we partnered with Jean Hailes, Australia’s trusted leader in women’s health, along with Monash University, CREWaND, and The University of Melbourne. Together, we created four animated videos to provide midlife women with accessible, … Read More