How We Turned a 55-Page Factsheet into an Engaging Video

When the City of Whittlesea handed us their Community Local Law 2024 document—a hefty 55-page factsheet—they knew it needed a fresh approach to reach the community. Our solution? Distill it into a clear, concise, and engaging 2-minute video.

In true Punchy fashion, we’d rather show you than tell you. Studies reveal that 95% of a message is retained when watching a video, compared to only 10% when reading—a huge opportunity to make key information stick.

Below, you’ll see how we transformed the original factsheet (before) into a video that brings complex information to life (after):

Before

After

By focusing on key points, impactful visuals, and smooth pacing, we transformed the Community Local Law 2024 into a video that’s easy to understand and hard to forget.

Do you have a message you’re ready to turn into an engaging video? Request a quote now to speak with one of our video strategists.

Not sure where to start? Download our free Punchy Starter Pack for essential tools and guides to help you take the first step.