Hook, Line and Sinker

– How to catch the perfect consumer –

Business? Check! Ideas? Check!

All you need now is an effective way to get your business out there and known through the most effective way possible.

Suprisingly studies have found that consumers will give websites only 1-5 seconds to decide whether they want to stay on the webpage or not (Weatherhead, R. 2014) .

This is barely enough time to scratch yourself, let alone get to know the company’s prerogative.

Which means is that you must tell your customer who you are and what you can do for them as fast and as concise as possible and this can happen by working out what would generate interest for your target audience base.

Hook, Line, Sinker – Audience Attention Span http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/.

This chart shows how critical the first 10 seconds of the page visit are for a users’ decision to stay or leave (Nielsen, J. 2011).

Here are the things you need to know to catch your ideal consumer:

Hook – What Generates interest for your target audience?

This is where you need to look at your product and work out what is it that would appeal to your particular customer.

Example, Michelle Bridges 12 week body transformation, this is a weight loss and fitness program and by having Michelle Bridges who has made a name for herself within the fitness industry health food brand customers are more likely to trust and want to be apart of the brand.

More so than if it was somebody who didnt have as strong of a presence in the industry or was not as toned and fit as Michelle.

Your consumer in this example wants to know what you can do to help them to achieve their health goals and this ad insunates through the image of the healthy and fit Michelle that in 12 weeks your body could transform to look like this.

Line – How are you going to keep them interested?

Well done now you have their attention, you need to keep it!

Three little tips to help keep your customer coming back for more:

– Offering them a trial option (First week free!)

– Link them to social media and/or blogging page (here you can generate subscribers and a vast following)

– Create a mailing list where you can post newsletters and any deals you may have in the future

Sinker – Got you! Create a Call to action

You’ve got their attention, now time to get that customer on board!

Here you must your customer a way to contact you or to be apart of your service or product.

Make this part easy for your customer, as simple as a click of a button and they can gain a better understanding and become apart of your company.

With these tools in mind you have the right tools to not only catch the attention of your target market, but then to give them a lasting impression so that they associate your company as being the go to person.

Good Luck!

By Natasha Giannetti

- Weatherhead, R. (2014). Say it quick, say it well. Available: http://www.theguardian.com/media-network/media-network-blog/2012/mar/19/attention-span-internet-consumer. 
 - Nielsen, J. (2011) How long do users stay on Web Pages? Available: http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/.