How to Conclude a Successful Explainer Video

Have you ever read a book only to reach the final chapter and feel utterly disappointed? Or left the cinema halfway through a movie, despite its A-list actors and cinematic soundtrack, because it simply wasn’t worth the ticket price? The same principle applies to explainer videos—if they fail to engage from beginning to end, the effort is wasted, and the audience is left without direction or motivation to act.

The conclusion of an explainer video is just as crucial as its first few seconds. Congratulations—your viewers have made it through your video! Now, it’s your job to ensure that it was worth their time by guiding them toward a clear call to action, rather than abandoning them before the most crucial moment.

The earlier stages of your explainer video piqued your audience’s interest, educated them, and likely left them considering their options. Now, you need to give them a final nudge in the right direction to ensure that they don’t just watch your content, but that they act upon it.

1. Deliver a Strong, Clear Message

People are far more likely to purchase a product or service after watching an explainer video. Studies show that explainer videos can increase conversions by up to 80%, making them one of the most powerful tools for businesses aiming to clarify their offerings and capture leads.

Your audience is watching because they believe you might provide the solution to their problem. This means that your closing message needs to be compelling, reassuring them that your product or service is exactly what they need.

Keep It Simple and Reiterate the Key Benefits

Repetition helps reinforce key messages. The final moments of your explainer video should summarize the most important benefits of your product or service, reminding viewers why they watched in the first place. Here’s how to do it:

• Restate your product’s core value.
• Highlight the most important features.
• Offer a clear solution to the viewer’s problem.
• Reinforce how simple and accessible the next step is.

For example:

“With X software, automate your tasks effortlessly and save hours every week. Try it today and streamline your workflow instantly!”

This reinforces why your solution is the right choice, making it easier for customers to take action.

2. Call to Action (CTA) – But Keep It Natural

Modern advertising thrives on subtle yet persuasive messaging. A well-crafted explainer video should lead viewers towards action without sounding pushy.

How to Make Your CTA Effective

The best CTAs resonate with the audience’s needs and make their next steps incredibly clear. Here’s an example:

• Customer’s Problem: “My dishes come out dirty from the dishwasher!”
• Your Video’s Response: “With X dishwashing liquid, your dishes are streak-free every time you wash!”
• Customer’s Reaction: “That’s exactly what I need! Where can I get it?”

By linking the pain point directly to a solution, your CTA feels natural and necessary rather than forced.

Avoid the Dreaded ‘F’ Word – Forms

If your CTA involves collecting user details, avoid using the word “form”. The thought of filling out lengthy fields is enough to drive potential customers away.

Instead, phrase it in a friendly, engaging way:

• Don’t say: “Fill out the form below to get started.”
• Do say: “Enter your email into the green box and let’s get started!”

By shifting the focus from tedious form-filling to quick, easy action, you reduce friction and increase conversions.

3. Encourage Further Engagement

Not everyone will take action immediately, but that doesn’t mean they won’t later. Keep your brand in their minds by making it easy for them to find you again.

How to Keep Viewers Engaged After the Video Ends

• Include Your Contact Information – Website, social media, phone number, or email.
• Encourage Social Media Engagement – Ask them to like, share, or follow.
• Offer Additional Resources – Provide a link to your blog, FAQs, or testimonials.
• Include an incentive – Offering a discount code or exclusive bonus for signing up after the video can increase conversions.

The more accessible you are, the more likely they are to revisit and convert into loyal customers.

4. Make Your Ending Memorable

It’s a well-known fact that people remember the beginning and end of an experience more vividly than the middle. That’s why the closing moments of your explainer video should leave a lasting impression.

How to Make a Strong Impact:

• Use a Compelling Tagline – A final phrase that reinforces your brand’s value.
• Add a Visual Hook – An eye-catching animation, logo, or branded motion graphic.
• Tell a Story – If your video has a narrative, ensure it concludes in a satisfying way.
• Create an Emotional Connection – Whether through humor or sentimentality, a strong ending will keep your brand in viewers’ minds.

Example: Google’s Emotional Storytelling

A standout example is Google’s Google Glass campaign, which took an unexpected twist by collaborating with a campaign against violence toward women. The video’s ending leaves a profound impact by making viewers think beyond the product itself.

This demonstrates how an explainer video can be both informative and emotionally engaging, ensuring the brand remains in the viewer’s mind long after the video ends.

Why Explainer Videos Work

• Increase Conversions: 85% of people are more likely to buy after watching an explainer video.
• Clarify Complex Topics: Visual storytelling simplifies information, making it easier to understand.
• Boost Brand Awareness: Memorable videos lead to higher recall rates and customer trust.
• Encourage Shares and Engagement: Social media prioritises video content, driving higher interaction rates.
• Improve SEO Performance: Websites with video content rank 53 times higher on search engines.

Final Thoughts: Crafting an Effective Explainer Video

Your explainer video should do more than just provide information—it should inspire action. By following these key principles:

• Deliver a clear and engaging message
• Use an effective, non-pushy CTA
• Encourage further engagement
• Leave a memorable impression
• Create an incentive to take action

…you can convert more viewers into loyal customers. Whether you’re selling a product, promoting a service, or simply educating an audience, a well-structured explainer video is one of the most powerful tools in digital marketing today.

Now it’s time to craft your explainer video and make a lasting impact!