When online video first hit the market, there was a small storm surrounding it. Businesses were excited. This was a new way to reach consumers; a more effective way to reach the elusive online market. Then autoplay was introduced. Perfect – now any online video would guarantee views. Views were highly sought after…until marketers realised … Read More
Have you noticed how many videos are being made at events lately? But what exactly are they being used for? Surely nobody is sitting down to watch hours of a conference they couldn’t attend. Well, you’re right. Maybe somewhere, someone is watching hour upon hour of conference footage, but it’s pretty unlikely. Those cameras are being … Read More
Why Shorter is better – How to use short concise videos for effectiveness and to adhere to today’s fast paced life. Time to get to work, you’ve found yourself a quiet place open up a blank document ready to put all your ideas to paper and ding your phone goes off. Attention lost! Unfortunately that’s … Read More
The branding platform has changed so many times it’s hard to keep track, but one of the biggest developments is “Brand Purpose”. Gone are the days when brands could sell you a product and leave it at that. Brands now have to feel, think and do things about the greater wide world to stay ahead … Read More
The world is full of diversity and variety in every shape and form. Everyone, no matter their race, gender, interests, religion, weight, or hair colour can be reached and spoken to if you use the right tactics to attract them. Here are five examples of ways to appeal to audiences. 1. Emotional appeal Undoubtedly a … Read More