We recently had the privilege to interview Founder and Director of multi award winning web design agency Chromatix, Irwin Hau, who shared some amazing insight with us on how they’ve successfully increased their clients engagement and conversion with video. Here’s a summary of what they shared. —– We’ve all heard the term ‘content is king’, … Read More
So, you’ve got a digital marketing video ready to go! You’ve put it on your site, now you should put it on YouTube to gain traffic. Or vice versa, some put it on YouTube first. Regardless of which way you do it, Youtube is a great way to get traffic if you do it right! It’s … Read More
Let’s get down to some serious marketing video business! An online marketing video will commonly target younger generations, but don’t forget about the older generation too! With the growing number of older adults taking advantage of social media right now, brands and online marketers need to keep this key demographic in mind while designing their marketing … Read More
When online video first hit the market, there was a small storm surrounding it. Businesses were excited. This was a new way to reach consumers; a more effective way to reach the elusive online market. Then autoplay was introduced. Perfect – now any online video would guarantee views. Views were highly sought after…until marketers realised … Read More
Have you noticed how many videos are being made at events lately? But what exactly are they being used for? Surely nobody is sitting down to watch hours of a conference they couldn’t attend. Well, you’re right. Maybe somewhere, someone is watching hour upon hour of conference footage, but it’s pretty unlikely. Those cameras are being … Read More