The world is full of diversity and variety in every shape and form. Everyone, no matter their race, gender, interests, religion, weight, or hair colour can be reached and spoken to if you use the right tactics to attract them. Here are five examples of ways to appeal to audiences. 1. Emotional appeal Undoubtedly a … Read More
“Challenges” are now commonplace on our social media feeds. Our friends, family and everyone else we vaguely know share and contribute to the virality of these videos and images. What is it about them that lets them travel so far, capture so many people, and get the kind of exposure that most business’ would kill … Read More
Why Video Marketing on the Small Screen (Mobile/Tablets) is becoming more important than the Big Screen (TV, Movies We are all guilty of unapologetically scrolling through our news feeds or emails whilst watching television or at the movies. It is a habit and becoming a second nature to many, we cannot help but constantly check … Read More
Recognise your competition and make sure your customers know why you’re their number one choice No matter what field of work you are in you are going to experience some form of competition. Competition is healthy – it makes you strive to be the best and stand above your competitors, but how do you do … Read More
Tailor your advertisement to engage your intended Target Audience Go up to your grandparents and tell them you know a way to get them one million Instagram followers in 24 hours, then compare their reaction to that of a group of highschool girls. Who do you think would be more interested? Massive Generalisation? Well yes, … Read More