When online video content first entered the marketing world, it created a buzz. Businesses were energised by the possibilities. This was not just another advertising trend. Video seemed like the future. A direct, emotional, and visual way to connect with consumers in a crowded digital space. Then came autoplay. Suddenly, every scroll on a webpage … Read More
You may have noticed that almost every business event now includes cameras and a production crew. But what are all these event videos actually used for? It’s easy to assume no one is sitting through hours of conference footage unless they were truly passionate about the topic or involved in the event itself. In most … Read More
Ever sat down to focus, only to be interrupted by a ping from your phone? You are not alone. In today’s fast-paced digital environment, attention spans are shrinking, distractions are everywhere, and people expect instant access to the information they need. That is exactly why short form video content has become one of the most … Read More
The world is full of diversity and variety in every shape and form. Everyone, no matter their race, gender, interests, religion, weight, or hair colour, can be reached and spoken to if you use the right tactics to attract them. Video marketing provides an incredibly effective way to connect with different audiences by tailoring content … Read More
“Challenges” are now commonplace on our social media feeds. Our friends, family, and even acquaintances contribute to the virality of these videos and images. What is it about them that lets them travel so far, capture so many people, and get the kind of exposure that most businesses would strive for? The Role of Interactivity … Read More