You’ve likely encountered a plethora of advice on how to create the perfect online business video. But let’s cut through the noise and distil it into one simple, essential principle: Your customer is #1. This core idea should guide every aspect of your video content strategy. It’s easy to get distracted by technical details—cameras, editing … Read More
We’ve all seen it, and if you haven’t, it’s time to catch up. The Dollar Shave Club video is one of the most iconic marketing campaigns in recent history. But what exactly makes it so effective? More than just razors, this video campaign exemplifies the power of video marketing done right. A well-structured, engaging, and … Read More
Imagine being a toddler again, your mother denying you a third chocolate treat or refusing to let you stay up for your favourite cartoon. The frustration, the injustice, the urge to stamp your foot and make your displeasure known—these reactions are instinctive. In many ways, customers who feel unheard or ignored by a business experience … Read More
In the fast-paced world of digital marketing, staying ahead of the curve is essential, particularly when it comes to video advertisements. Creating content that aligns with current trends can significantly boost engagement, reach, and overall brand visibility. But what does it mean to be ‘on trend’ in video advertising? When we talk about staying ‘on … Read More
Remember that high school English speech? Turning red and stuttering helplessly in front of the class? The teacher nodding impatiently and the class clown giggling in the background? Most of us aren’t thrilled by the idea of appearing in a video to deliver a speech. We assume that polished presenters and seasoned professionals should handle … Read More