In 2015, TIME Magazine published an article purporting that humans now have a shorter attention span than goldfish. Since that article was released, this notion that humans have an average attention span of eight seconds has been a point of serious contention. Regardless of whether or not we generally lose concentration faster than the ill-focused … Read More
You’ve seen the stats. You’ve heard about the benefits. But how exactly do you successfully launch a video marketing campaign? While video marketing (using valuable content like an animated explainer video) is not exactly rocket science, reaping the benefits it offers requires ample preparation and an investment of time, effort, and yes, even money. Here’s … Read More
Which would you rather have, a customer who made a single sizeable order or one who purchases from you consistently? Most probably, the latter. According to the Pareto Principle, 80 percent of a business’s sales come from 20 percent of its customers. Building a solid base of loyal customers makes perfect business sense. On the … Read More
Videos are great tools for marketing. They are being used more and more for advertising. If you are not using videos as a part of your marketing strategy, you are falling behind the trend. Videos help with people who are more visual and don’t want to spend time reading. Watching videos can be more fun … Read More
Studies show that the average human being has an attention span of eight seconds – a sharp decline from the 12 seconds reported in 2000. This is the main reason why videos have become the bread and butter of social media and the Internet in general. With 8 billion views recorded on Facebook alone, it … Read More