There was a time not so long ago when TV advertising ruled the roost. It was the one visual advertising channel that could reach millions of consumers instantly and the return on investment was phenomenal particularly when the right slot was chosen. Then along came the internet. With the launch of YouTube and other video … Read More
Did you know that about 96% of people that watch an explainer video actually learn more about the service or product that’s offered? Think about the last time you had to explain something complex to someone. Now imagine if you had a video to help explain things instead. That’s the power of using explainer videos for internal … Read More
Are you having trouble filming live-action videos for your business? If so, have you thought about doing an animation video? Animation videos can be a short and effective marketing tool to increase your online visibility. Animation can simplify complex topics, offer visual stimulation, and evoke feelings of nostalgia. With more and more businesses trying to get viewers’ attention, … Read More
Do you ever feel like your attention span is getting shorter? It makes sense when you think about it because let’s face it, the vast majority of the content we consume on platforms like Instagram or TikTok are short and quick videos of less than a minute. And the urge to swipe up after only … Read More
Business? Check! Ideas? Check! All you need now is an effective way to get your business out there and recognised by all and sundry in the most effective way possible. Pretty simple, right? But unfortunately, this is where a lot of businesses get stuck. Some take a spaghetti marketing approach—throwing everything at the wall to … Read More