The Importance of Staying on Trend with Your Video Advertisement

In the fast-paced world of digital marketing, staying ahead of the curve is essential, particularly when it comes to video advertisements. Creating content that aligns with current trends can significantly boost engagement, reach, and overall brand visibility. But what does it mean to be ‘on trend’ in video advertising?

When we talk about staying ‘on trend’, we don’t mean rushing out to buy the latest pair of Converse or updating your wardrobe to match the season’s colours. Instead, we’re referring to the rapidly evolving world of social media, where trends emerge from viral moments, movements, and consumer behaviours. Companies that leverage these trends in their video advertisements have a greater chance of resonating with audiences and standing out in the digital marketplace.

The Power of Viral Trends in Video Advertising

A prime example of a business capitalising on a viral trend is Samsung. When the ALS Ice Bucket Challenge swept the internet, raising awareness and funds for ALS research, Samsung cleverly incorporated this movement into their advertising strategy. By associating themselves with a global phenomenon, they not only engaged with a massive audience but also demonstrated their brand’s relevance and social awareness. Their video advertisement generated an impressive 62,299 shares, showing the power of connecting with trending content.

This is the essence of successful video advertising—identifying what’s capturing the public’s interest and integrating it into your marketing approach.

Seasonal Trends and Event-Based Marketing

Another effective way to ensure your video advertisement remains relevant is by tapping into seasonal trends. Every year, retailers prepare for seasonal peaks—Christmas, Black Friday, Valentine’s Day, and so on. The trick is not just to follow the trend but to innovate within it.

Take Kmart, for example. Retailers have long capitalised on Christmas shopping, but Kmart took a fresh approach by injecting humour into their seasonal campaign. Instead of simply announcing sales, they created an entertaining and memorable video advertisement that connected with audiences on an emotional level while promoting their festive offers. The result? Increased customer engagement, shareability, and stronger brand recall.

The Role of Influencers and Viral Personalities

Not all trends are seasonal—sometimes, they’re person-centric. Video advertisements can gain immense traction by featuring individuals who have already captured the public’s attention. This method leverages the trust, personality, and audience loyalty that influencers or viral personalities bring.

For instance, Freshpet capitalised on the internet sensation known as ‘Apparently Kid’. After a short, humorous interview of him gained over 15 million views on YouTube and led to an appearance on The Ellen DeGeneres Show, Freshpet quickly secured him for their campaign. The resulting video advertisement gained an impressive 3,210,426 views, proving that audiences are more likely to engage with a brand when they see familiar, beloved personalities.

Why Staying on Trend Matters for Your Audience

Consumers today want to feel connected to what’s new and exciting. They don’t just buy products; they buy into experiences, narratives, and cultural moments. When your video advertisement reflects the current landscape—whether through humour, viral challenges, influencer collaborations, or seasonal themes—you create an experience that resonates.

Engaging with trends also makes your brand appear modern, agile, and relevant. Businesses that successfully align their video advertisements with cultural moments often see higher levels of audience interaction, more shares, and improved brand perception.

How to Incorporate Trends into Your Video Advertisements

While chasing trends can be beneficial, it’s important to do so strategically. Here are some best practices for integrating trending topics into your video advertisements:

1. Stay Informed: Regularly monitor social media platforms like Twitter, TikTok, and Instagram to see what’s trending.
2. Choose Trends That Align with Your Brand: Not every viral moment is appropriate for every business. Select trends that fit naturally with your industry and messaging.
3. Act Fast: Trends have a short lifespan. A video advertisement that taps into a viral trend months later will have lost its impact.
4. Be Authentic: Don’t force a connection to a trend if it doesn’t make sense. Consumers can detect inauthentic marketing, and it may backfire.
5. Create High-Quality Content: A trendy idea is only effective if executed well. Ensure your video advertisement is professional, engaging, and shareable.

Final Thoughts: Keep Your Video Advertisements Relevant and Impactful

Incorporating trends into your video advertisement strategy isn’t just about appearing current—it’s about building a connection with your audience in real time. Whether through viral movements, seasonal themes, or influencer collaborations, adapting to trends in a way that aligns with your brand can drive incredible engagement and visibility.

By remaining agile and creatively integrating trending topics, businesses can turn simple video advertisements into powerful marketing tools that captivate audiences, generate conversations, and boost brand loyalty. Staying ahead of the curve in video advertising is more than a strategy—it’s a necessity for modern marketing success.